App Store Optimization – build your audience
The mobile apps marketplace continues to grow explosively, creating a number of challenges to app creators. Nielsen has reported that 53 percent of app marketplace users discover apps by searching or browsing on their smartphones. This creates challenges and opportunities for app store optimisation agencies: * How to stand out in a crowded marketplace and be discovered by users with purchase/download intent when users search or browse for content on their devices. * How to track and manage updates to applications, metadata and keywords in response to competitive responses and changes in app store design and search algorithms. The market is clearly responding to this challenge. Data compiled and reported by a leading tech company, for the US versions of iTunes and Google Play shows 350,000 apps updated their titles, and over 400,000 apps made updates to their description in the first three months of 2020 to more effectively merchandise…