Daily Archives: December 11, 2020

Apple and Google both use app reviews and app ratings in their app store search ranking algorithms. App store optimization as a practice and strategy is evolving as are the app store ranking algorithms that help to shape ASO. Because the app store rankings algorithms are not shared publicly and differ between Apple and Google,  it is not possible to provide a specific weight of the quality, volume, or momentum of buy app ratings and reviews on search rankings. It is generally accepted and understood that: * more ratings (and reviews) are better than fewer, and * higher ratings are better than lower It follows then that any complete app store optimization strategy requires looking beyond the app listing and not only building app users love but one that they are willing to rate and post app reviews for. An amazing app is not enough. Let’s review the actual process…

Read more